Chinese Consumer Value Index
By undertaking trend research as well as interviews with business experts we developed a multi-faceted portrait of value perception in China.
Within the duration of nearly two virus-stricken months, the restrained mobility of consumers crippled the majority of industries in China right when the consumption economy should have boomed with the New Year Season. Hence, trends are being recalibrated and many innovative commercial practices have sprung up as paradigms, potentially indicators for other countries when the crisis hits hard there. This report presents frontline observations and a collection of cases for the benefit of companies and decision makers.